Tel 0845 644 2884

design@icatching.co.uk

Electronic media - Flash, pdf, CD-ROM, DVD

Sometimes communication by printed material just isn't good enough. Either the medium doesn't provide sufficient user response or it is too expensive to produce and mail. Electronic data has the advantage of being instantly available and easy to update.

There are several alternatives to printed brochures. The internet, by use of HTML or Flash and a graphical browser can convey text and pictures on-demand to users. Well-designed sites are attractive to look at, easy to follow, and provide user-interest to ensure viewers explore the site and come back for more. The concept of a web site can also be transferred to a CDROM or media-card presentation or an intranet running internal data systems, quality and training manuals and communication networks.

HTML pages don't look good when printed and documents produced in a wordprocessor may well face font and page-break problems when transmitted over the web. Printed brochures and technical specifications are well suited to the high-resolution Adobe Acrobat 'portable document file' (pdf) format. When properly designed, pdf files are small, of high quality, are cross-platform and are easily transmitted by email, CDROM or over the web.

Macromedia Flash can provide an exciting graphical interface with good control over printing. File-sizes can be kept very small, and the same design may be usable for web, CDROM (including the credit-card sized mediacards) and presentations.